I decided to use Unity early on in Cape Guy’s life. Here’s the thought process that led to that decision.Continue Reading
Branding and My First Bit of Outsourcing
One of the first big challenges of setting up Cape Guy was giving it an identity. Fortunately I’d had the name in my head for a while so that wasn’t an issue. I also knew that I wanted Cape Guy to be a super hero, or at least the pretend super hero identity of a small boy, with a friendly dog called Hero. I wanted to use a comic book style but also a very friendly one.
There are many some things that I can do, unfortunately drawing isn’t one of them (yet?). You can see evidence of this below. This meant that to take the Cape Guy brand beyond a vague idea in my head I needed some assistance. That’s why I asked Jemma Kang if she could help.Continue Reading